Take the following example from Salesfolk:Īccording to the company, the template above scored: You’ll lose the likelihood of ever doing business with the recipient in the future. If you over-promise (or worse, make entirely false promises), you won’t just lose potential responses. Given this winning combination, it’s no surprise that Lopuch was able to use cold email to grow her freelance copywriting business by 1,400% in four months.ĭon’t compromise your credibility for quick email gains. It also implies the usefulness of achieving first page rankings. The subject line is specific: it’s focused on RuffArmor’s search performance. Here’s a great example from Lauren Lopuch that illustrates the point: Would I open this message if it was sent to me?.Is it clear why this message will be useful to the recipient?.Does my subject line convey a specific benefit?.Do you open messages that don’t seem like they’ll meet your needs? Do you care about an email if it’s clear you’ll gain little from opening it? Even if your urgency and exclusivity are legit, stressing them in every message you send diminishes their value. If your “exclusive” offer is clearly open to everyone, or your “urgent” offer can be claimed at any time, you’ll lose credibility as a sender. In the case of cold emails, subject lines that create a sense of urgency and exclusivity can result in a 22% higher open rate – that is, if you use them right. If your mailing service supports it, test different personalization options in your cold sales emails: Hubspot reports that personalized subject lines are 22.2% more likely to be opened. Include a few short subject lines in your future tests to see if it holds true. You won’t know for sure if this statistic applies to your unique audience until you test it. According to Hubspot, subject lines with 30 or fewer characters have an above average open rate. One variable you can play with as you write your subject lines is length. How do you do it? Keep the following seven best practices in mind: ( Hubspot)īasically, it’s in your best interests to get your subject line right. ![]() ( Hubspot)Ħ9% of email recipients report email as spam based solely on the subject line. It’s what’s visible in your recipients’ inbox when you message them.ģ3% of email recipients open email based on subject line alone. Your subject and opening lines are where you make this happen.Īs you probably already know, your subject line is the “title” of your message. In Lesson #1, I mentioned that one of the things people get wrong with cold email is that they don’t capture attention quickly enough.
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